90:10, also referred to as 90:10:0 describes the ratio of key components in this superior quality complete working dog food. 90% meat and animal ingredients, 10% fruit, vegetables and botanicals, leaving 0% room for grains and fillers. This high-quality composition is only available in a few foods on the market and is becoming increasingly popular as owners are finally realising the importance and benefits of a good diet for their dogs. This premium 90/10 grain-free complete working dog food has carefully picked ingredients containing human grade protein packed meats and animal ingredients. Approximate Kibble Size: Small Paws (for small breeds and puppies) Round 5mm x 10mm Features: Vet-approved High meat content for extra palatability and protein No artificial colours, flavours or preservatives used No Genetically-Modified ingredients Grain-Free Human-Grade Duck sourced in the UK Highly digestible ingredients means less feed and less waste to pick up Glucosamine, Chondroitin, MSM, Prebioltics and Cranberries added for extra benefits British owned and made Ingredients: Dehydrated Chicken 29%, Dehydrated Herring 14%, Dehydrated Salmon 11%, Freshly Prepared Chicken 11%, Dehydrated Turkey 10%, Sweet Potato 7%, Freshly Prepared Salmon 7%, Freshly Prepared Chicken Liver 3%, Tapioca 2%, Chicken Fat 2%, Freshly Prepared Free Range Egg 1%, Chicken Stock 1%, Salmon Oil 1%, Minerals, Vitamins, Chick Pea Flour, Whole Linseed, Alfalfa, Lentils, Pre-biotic FOS 0.1%, Joint Support [Glucosamine 180mg/kg, MSM 180mg/kg, Chondroitin Sulphate 125mg/kg], Dried Apple, Organic Peas, Dried Organic Spinach, Dried Organic Pumpkin, Dried Organic Carrot, Camomile, Marigold Petals, Aniseed & Fenugreek, Peppermint, Yucca Extract, Dried Seaweed, Dried Cranberry, Dried Dandelion Herb, Dried Pear, Rosemary, Fennel, Dried Blueberry, Dried Garlic, Rosehips, Dried Burdock Root, Organic Honey. Analysis: Crude Protein 38.5%, Crude Oil and Fats 19.5%, Crude Fibres 2.0%, Crude Ash 10.5%, Moisture 7.5%, NFE 35.5%, Omega 6: 2.9%, Omega 3: 1.9%, Calcium 2%, Phosphorus 1.4% Metabolisable Energy 377.5 Kcal/100g Nutritional Additives: Vitamins; Vitamin A (as retinyl acetate) 30,900 IU/kg, Vitamin D3 (as cholecalciferol) 1,745 IU/kg, Biotin 190 mcg/kg; Trace Elements: Zinc Sulphate Monohydrate 265 mg/kg, Ferrous Sulphate Monohydrate 240 mg/kg, Manganous Sulphate Monohydrate 90 mg/kg, Potassium Iodide 1.4 mg/kg, Cupric Sulphate Pentahydrate 20 mg/kg, Sodium Selenite 0.64 mg/kg; Amino Acids: DL-Methionine 2000 mg/kg, Taurine 2000 mg/kg, L Carnitine 1000 mg/kg